Class 05 April 2021


One of my favorite brand is Patagonia. The brand was started by a band of climbers & surfers. It was inspired by their minimalist/utilitarian approach to style. Founder Yvon Chouinard is a rock climber and alpinist who quickly became a trailblazer in conscious business and a hero among environmentalists. His motto is “don’t buy what you don’t need”. I think that is a refreshing and honest look at consumer culture. Most of their products made from recycled materials or raw organic cotton. The founder of Patagonia also wrote a book about his journey on building his business. 

(both pictures are from patagonia.ca)



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